As one of their philosophy, UNIQLO does not dictate trends but allows us to express ourselves with how we wear Uniqlo's UT. This global brand offers UT, which basically means Uniqlo Tshirt. They are presenting it as a brand of Personal Expression.
The UNIQLO store is in the process of polishing up its store in time for the opening on June at the SM Mall of Asia. Filipinos now have access to this brand that helps us speak how we feel. This store will have lots and hundreds of ways to help us express more. Their store will have a wide range of concepts and designs to choose from.
So what is the difference of UT from any other T-shirt? Well UT as they say is a tool to “make a statement.” Embodying the UT Philosophy -- “A T-shirt is more than just a T-shirt. It’s an expression of who you are. Where you’ve been. What you love. That’s the UT philosophy.”
Check out the hoarding wall of UT. I took pictures during one of their events held last week.
And just by looking at the designs you can see that they do have a wide range of designs and inpirations. UNIQLO collaborates with highly recognized names in the global pop culture in order to create a wide range of designs that captures people’s imagination and desire for self-expression. Yet despite the international stature of the design partners, UT products are priced affordably so that every Filipino can enjoy them. L. Ashley, Barbie, Hello Kitty, CONCORD MUSIC GROUP, Metal Gear, and Gundam, are just some of the designs to choose from. Kids, teens, yuppies and young at heart—there is definitely one UT for everyone.
I can see that for UNIQLO, T-shirts are not just T-shirts. Their strong statement that it is a brand that helps people express who they are, their character and personality. UNIQLO promises to offer many T-shirt designs every year so that whoever you are and what you feel, there will always be a UT just for you.
Oh by the way, they also have an online campaign, check out my “UT VOTE AND WIN” post here. With that campaign you get to win UT merchandise—or even a trip to Japan. All you have to do is simply “LIKE” the UNIQLO Philippines Facebook Fan Page (www.Facebook.com/uniqlo.ph).
Check out more pictures of the vent below.
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more pictures here
About UNIQLO and Fast Retailing
UNIQLO is a brand of Fast Retailing Co. (FR), a leading global Japanese retail holding company that designs, manufactures and sells clothing under five brands: Comptoir des Cotonniers, g.u., Princesse Tam Tam, Theory, and UNIQLO. With global sales of 820 billion yen for the 2011 fiscal year ending August 31, 2011, FR is the world’s fourth largest apparel retail company and UNIQLO is Japan’s leading specialty retailer.
Today UNIQLO has more than 1,000 stores worldwide, namely in the U.S., U.K. France, Russia, China, Hong Kong, Taiwan, Singapore, Malaysia, Thailand and Korea, as well as Japan. UNIQLO continues to open large-scale stores in some of the world's most important cities and locations, as part of its ongoing efforts to solidify its status as a truly global brand. UNIQLO operates an integrated business model under which it designs, manufactures, markets and sells high-quality, casual apparel in line with its ‘Made for All’ philosophy.
With a corporate statement committed to changing clothes, changing conventional wisdom and change the world, FR is dedicated to creating great clothing with new and unique value to enrich the lives of people everywhere.
For more information about UNIQLO, please visit UNIQLO Philippines Facebook page www.Facebook.com/uniqlo.ph and homepage www.uniqlo.com/ph/